The key to increasing pharmacy foot traffic is always in the mission and execution. By focusing on the right strategies, you can turn your pharmacy into a destination that customers seek out instead of just a place they visit out of necessity.
At NOVA, we care about your success. Over the years, we’ve taken note of the strategies that have made the biggest difference for our partners, and it’s time we share what we’ve learned.
Top Strategies for Increasing Pharmacy Foot Traffic
Going from being a good pharmacy to a great one doesn’t happen overnight. Your commitment will need to extend far beyond any single promotion or ad campaign. While it may take time to reap the rewards, a dedicated approach will absolutely pay off in the long run.
We’re committed to helping pharmacies thrive. Here are our top tips for increasing pharmacy foot traffic:
Focus on the Customer Experience
The customer experience should always come first. When visitors feel valued and appreciated in your store, they’re not only more likely to return but also more likely to become loyal brand advocates.
From the moment a customer walks through your doors, make sure they feel special. Train your staff to greet them warmly, listen to their needs, and show empathy. These seemingly small gestures could be the difference between a one-time customer and someone who recommends your pharmacy to others.
Product knowledge goes a long way in building trust with customers. NOVA offers a free digital training program for pharmacy and medical supply retail staff. The NOVA MVP training program teaches them the essentials of home medical equipment, so they can WOW customers and connect them with the right products for their needs. Start the NOVA MVP Training today – it takes less than two hours to complete!
Related Article: How To Create a Great Pharmacy Experience
Provide Additional Value
It’s easy to get caught up in your business’s transactional nature or filling prescriptions. However, we recommend shifting your focus towards bringing more to the table. In other words, what can your store provide for your customers that isn’t necessarily expected?
Offering perks like free health screenings, “try before you buy” store policies, or a rewards program for repeat customers can make your visitors feel more connected to your brand.
Related Article: Independent Pharmacy Case Study: How HME Retail Helped Scale Sales
Leverage Social Media
If you want people to view your business as more than just a pharmacy, you’ll need to tell your unique story. Humanize your brand by leveraging social media to connect with potential customers. Showcasing your store’s personality, sharing customer testimonials, and celebrating big wins allows you to give customers a glimpse into the values and culture that drive your business.
NOVA believes in the power of imagery and videos, and we want your customers to be able to picture themselves using our products. We support our top SuperNOVA Certified dealers with digital media assets, videos and blog articles to share on their own channels to connect with their communities.
Related Article: Human Relationships: The Best Marketing for Pharmacists
Stock the Best Products
At the end of the day, quality matters. Stocking the products that people actually want to buy is a surefire way to increase your pharmacy foot traffic. Customers are willing to go out of their way for reliable products from brands that they trust. If they know they can find those products in your store, it’ll absolutely be a competitive advantage for your business.
Related Article: 4 Factors That Impact Your Pharmacy Profit Margins
Why Work with NOVA
Partnering with NOVA brings a host of benefits that can help increase your pharmacy foot traffic. We are recognized for our premium products and commitment to customer satisfaction, meaning your patrons will be in good hands.
Beyond our product quality, we also provide a variety of educational resources, like our NOVA MVP Training and Home Safety Toolbox, which can help prepare your staff with the knowledge needed to better serve your customers. We’ll even help you refresh your store layout and maximize the overall shopping experience through our Store Reset program!
Learn how NOVA can be both a supplier and a trusted advisor to revamp your pharmacy or medical supply store.
