The HME180 Podcast

Listen and be Empowered!

The HME180 Podcast

Subscribe to The HME180 Podcast on Apple Podcasts and/or Spotify!

The HME180 Podcast provides HME dealers and pharmacies retail strategies, solutions and support to be successful and sustainable HME Retailers. HME Retail needs to THRIVE because Americans deserve support and guidance as their mobility, independence and home care needs evolves over time.

In each 30-minute episode, your host Sue Chen will interview the best of the best HME Retailers, who are fearless, innovative and committed to their work. Each HME Retailer will share their story, challenges, retail tips and strategies, as well as the passion that empowers their business today, tomorrow and beyond.

Transcripts and Show Notes

The HME180 Podcast – Episode 4 – Karter McKinlay from The BONE Store

Karter McKinlay, CEO of The Bone Store, and Sue Chen meet face to face in the NOVA lounge as they delve into several topics, including performance pay programs, unveiling the game-changing impact of substantial incentives on employee performance. McKinlay’s insights, likening the effect to the legendary Roger Bannister breaking the four-minute mile barrier, underscore the power of leadership in unlocking human potential. Their discourse extends to the pivotal role of exceptional customer service and the strategic curation of high-quality products, challenging the notion of price supremacy in favor of quality, durability, and memorable experiences. Furthermore, McKinlay’s innovative approach of utilizing other businesses’ websites to enhance the in-store sales experience highlights his commitment to leveraging industry resources without viewing them as competitors, ensuring he never loses a sale that is right in front of him. Listen to Our Episode https://vimeo.com/935558635?share=copy Photos Click to enlarge photos and learn more about The BONE Store! Transcript Introduction: Welcome, you’re listening to The HME180 Podcast. Every month, your host Sue

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The HME180 Podcast – Episode 3 – Lane Hamm with AZ MediQuip

In this episode of The HME180 Podcast, Sue and Lane Hamm, CEO of AZ MediQuip, delve into the pivotal role of independent retailers in the healthcare industry. Lane, previously an outsider to HME products but an expert in retail, emphasizes the empowerment and immediate solutions that HME retailers can implement, contrasting them with larger chains like CVS or Walmart. He describes running a business as solving a puzzle, applying retail strategies such as community engagement, differentiation, and staff training on the different HME products. Despite challenges in insurance reimbursement, Lane remains optimistic about the industry’s growth. He expresses fulfillment with his role as CEO, citing a sense of mission and excitement for future growth, while emphasizing the importance of empathy as a competitive edge. Listen to Our Episode: https://vimeo.com/927327529?share=copy Photos Click to enlarge photos and learn more about AZ MediQuip! Transcript Introduction: Welcome, you’re listening to The HME180 Podcast. Every month, your host Sue Chen will interview the best of the best HME retailers who are

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The HME180 Podcast – Episode 2 – Carole Martin with Davy Crockett Drug

In this episode, Sue Chen interviews Carole Martin, pharmacist/co-owner from Davy Crocket Drug, an independent pharmacy established in 1961 in Crockett, East Texas. Carole is an amazing example of stepping outside of your comfort zone to try different marketing strategies to sell HME, including Facebook videos and radio advertisements, and discusses the profit margins of HME in comparison to other typical pharmacy products. Year after year, they crush their competition across town (none other than Walmart) by developing relationships with their pharmacy customers. In a small town of 6,400, but with a much broader reach, Davy Crockett Drug has seen success selling HME by sharing with customers that these products are for EVERYONE. Listen to our Episode: Photos & Video Click to enlarge photos and learn more about Davy Crockett Drug! Transcript Introduction: Welcome, you’re listening to The HME180 Podcast. Every month, your host, Sue Chen will interview the best of the best HME retailers who are fearless, innovative, and committed to their work. On this month’s

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The HME180 Podcast – Episode 1 – Alex Anderson from Oswald’s Pharmacy

In this episode, Sue Chen interviews Alex Anderson from Oswald’s Pharmacy, a 6th generation independent pharmacy in Naperville, Illinois with a very successful, prominent and thriving HME. Throughout their 149-year history, they have embraced big changes and executed their front end store strategy to support the business and reflect their customer’s unique store experience. They discussed the “DIR Armageddon” and how independent pharmacies need to focus on the front-end store to take control of their revenue. Alex shared his marketing strategies, importance of staff education and engagement, the value of having the right vendor partners, winning against Amazon – as well as the steps to starting and growing HME in your store. As an additional resource, check out the Oswald’s Pharmacy case study here. Listen to our Episode: Previous Next Transcript Introduction: Welcome. You’re listening to The HME180 Podcast. Every month, your host, Sue Chen will interview the best of the best HME retailers who are fearless, innovative and committed to their work. On this month’s

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Education & Resources

Anyone can improve their health and well-being with the right information and a positive, proactive mindset. This is especially true for those facing changes or transitions related to aging and recovery. 

In other words… 

Most falls can be prevented.

Most mobility struggles can be improved.

Most recoveries can be easier.

Most of life’s challenges can be overcome.

Use NOVA’s free educational resources to help your customers stay healthy and choose joy with a safe and empowered lifestyle. 

NOVA Home Medical Equipment

NOVA News

The renovated interior of Atlantic Pharmacy in Los Angeles, featuring a NOVA home medical equipment and cushion display, how to create a great pharmacy experience

How To Create a Great Pharmacy Experience

Are you feeling like the customer experience in your store needs a refresh? Wondering how to create a great pharmacy experience? Creating an amazing and supportive environment for your customers is easier than you think. We’ve seen pharmacies just like your own totally overhaul their

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