The HME 180 Podcast

Subscribe to The HME 180 Podcast on Apple Podcasts and/or Spotify!

The HME 180 Podcast provides HME dealers and pharmacies retail strategies, solutions and support to be successful and sustainable HME Retailers. HME Retail needs to THRIVE because Americans deserve support and guidance as their mobility, independence and home care needs evolves over time.

In each 30-minute episode, your host Sue Chen will interview the best of the best HME Retailers, who are fearless, innovative and committed to their work. Each HME Retailer will share their story, challenges, retail tips and strategies, as well as the passion that empowers their business today, tomorrow and beyond.

Transcripts and Show Notes

The HME180 Podcast – Episode 6 – Violeta Arnobit from ACE Medical

In this episode, Sue welcomes Violeta Arnobit, CEO of ACE Medical in Hawaii, renowned for her pioneering efforts and educational initiatives within the HME sector. Violeta shares her inspirational journey from humble beginnings in the Philippines to becoming a leading advocate and educator in the field.  Emphasizing the critical role of education in bridging gaps within healthcare, Violeta discusses her innovative approach to integrating comprehensive home health care solutions. Her commitment to quality care and community empowerment underscores her profound impact on both the industry and the lives of all people across Hawaii, earning her numerous honors and awards including the prestigious Ernst & Young Entrepreneur of the Year Award. Listen to our Episode Resources and Photos Functional Mobility Evaluation Form Durable Medical Equipment RX Form Transcript: Violeta Arnobit Interview Welcome, you’re listening to the HME180 Podcast. Every month, your host, Sue Chen will interview the best of the best HME retailers who are fearless, innovative, and committed to their work. On this month’s episode,

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Jay Broadbent from Caddis Capital Management & Alpine Home Medical

The HME180 Podcast – Episode 5 – Jay Broadbent from Caddis Capital Management & Alpine Home Medical

In this episode of The HME 180 Podcast, Sue Chen interviews Jay Broadbent, Founder of Caddis Capital Management and Alpine Home Medical. Jay shares his journey in the HME industry, starting in 1997, and discusses the challenges and strategies involved in balancing retail and reimbursement models. He highlights the importance of providing excellent customer service and while constantly adapting to the roller coaster of reimbursement cuts and changes. He also shares the necessity to prioritize profitability in tandem with improving the customer experience. Jay emphasizes the value of detailed measurement and monitoring in business operations, particularly in managing customer reviews and ensuring quality service. He talks about the establishment of Caddis Capital Management to offer centralized services like HR and marketing to their stores, enhancing efficiency and growth. The conversation also touches on leadership development within the company, underscoring the significance of nurturing young talent through initiatives like their Leadership University.  Listen to our Episode Photos Click to enlarge photos and learn more about Jay Broadbent,

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The HME180 Podcast – Episode 4 – Karter McKinlay from The BONE Store

Karter McKinlay, CEO of The Bone Store, and Sue Chen meet face to face in the NOVA lounge as they delve into several topics, including performance pay programs, unveiling the game-changing impact of substantial incentives on employee performance. McKinlay’s insights, likening the effect to the legendary Roger Bannister breaking the four-minute mile barrier, underscore the power of leadership in unlocking human potential. Their discourse extends to the pivotal role of exceptional customer service and the strategic curation of high-quality products, challenging the notion of price supremacy in favor of quality, durability, and memorable experiences. Furthermore, McKinlay’s innovative approach of utilizing other businesses’ websites to enhance the in-store sales experience highlights his commitment to leveraging industry resources without viewing them as competitors, ensuring he never loses a sale that is right in front of him. Listen to Our Episode https://vimeo.com/935558635?share=copy Photos Click to enlarge photos and learn more about The BONE Store! Transcript Introduction: Welcome, you’re listening to The HME180 Podcast. Every month, your host Sue

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The HME180 Podcast – Episode 3 – Lane Hamm with AZ MediQuip

In this episode of The HME180 Podcast, Sue and Lane Hamm, CEO of AZ MediQuip, delve into the pivotal role of independent retailers in the healthcare industry. Lane, previously an outsider to HME products but an expert in retail, emphasizes the empowerment and immediate solutions that HME retailers can implement, contrasting them with larger chains like CVS or Walmart. He describes running a business as solving a puzzle, applying retail strategies such as community engagement, differentiation, and staff training on the different HME products. Despite challenges in insurance reimbursement, Lane remains optimistic about the industry’s growth. He expresses fulfillment with his role as CEO, citing a sense of mission and excitement for future growth, while emphasizing the importance of empathy as a competitive edge. Listen to Our Episode: https://vimeo.com/927327529?share=copy Photos Click to enlarge photos and learn more about AZ MediQuip! Transcript Introduction: Welcome, you’re listening to The HME180 Podcast. Every month, your host Sue Chen will interview the best of the best HME retailers who are

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The HME180 Podcast – Episode 2 – Carole Martin with Davy Crockett Drug

In this episode, Sue Chen interviews Carole Martin, pharmacist/co-owner from Davy Crocket Drug, an independent pharmacy established in 1961 in Crockett, East Texas. Carole is an amazing example of stepping outside of your comfort zone to try different marketing strategies to sell HME, including Facebook videos and radio advertisements, and discusses the profit margins of HME in comparison to other typical pharmacy products. Year after year, they crush their competition across town (none other than Walmart) by developing relationships with their pharmacy customers. In a small town of 6,400, but with a much broader reach, Davy Crockett Drug has seen success selling HME by sharing with customers that these products are for EVERYONE. Listen to our Episode: Photos & Video Click to enlarge photos and learn more about Davy Crockett Drug! Transcript Introduction: Welcome, you’re listening to The HME180 Podcast. Every month, your host, Sue Chen will interview the best of the best HME retailers who are fearless, innovative, and committed to their work. On this month’s

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The HME180 Podcast – Episode 1 – Alex Anderson from Oswald’s Pharmacy

In this episode, Sue Chen interviews Alex Anderson from Oswald’s Pharmacy, a 6th generation independent pharmacy in Naperville, Illinois with a very successful, prominent and thriving HME. Throughout their 149-year history, they have embraced big changes and executed their front end store strategy to support the business and reflect their customer’s unique store experience. They discussed the “DIR Armageddon” and how independent pharmacies need to focus on the front-end store to take control of their revenue. Alex shared his marketing strategies, importance of staff education and engagement, the value of having the right vendor partners, winning against Amazon – as well as the steps to starting and growing HME in your store. As an additional resource, check out the Oswald’s Pharmacy case study here. Listen to our Episode: Previous Next Transcript Introduction: Welcome. You’re listening to The HME180 Podcast. Every month, your host, Sue Chen will interview the best of the best HME retailers who are fearless, innovative and committed to their work. On this month’s

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Education & Resources

Anyone can improve their health and well-being with the right information and a positive, proactive mindset. This is especially true for those facing changes or transitions related to aging and recovery. 

In other words… 

Most falls can be prevented.

Most mobility struggles can be improved.

Most recoveries can be easier.

Most of life’s challenges can be overcome.

Use NOVA’s free educational resources to help your customers stay healthy and choose joy with a safe and empowered lifestyle. 

NOVA Home Medical Equipment News, Home Medical Equipment Resources, HME 180

NOVA News

the Difference Between a Walker & Rollator, NOVA walkers

What’s the Difference Between a Walker & Rollator?

What’s the difference between a rollator and a walker? Rollators have four wheels, a built-in seat for easy mobility and rest breaks and locking hand brakes, making them ideal for outdoor use. Walkers typically have two or no wheels and offer more stability and support

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